I liked how easy it was to use for marketing campaigns tracking & reporting of results! The ability that allowed us as marketers to have an overview over all our efforts by creating one campaign instead multiple ones would be great (if more features are added). It's hard sometimes when you get stuck while using this tool because there aren't any tutorials or guides which makes me feel like i'm solving problems alone -.- But overall its something we can rely upon especially if your looking into having better insights about what works best within different channels/platforms etc.. Tracking data from various sources has been much easier now since implementing BCTM platform at my work place.