I like that it's easy to use, has many features, is relatively inexpensive, and can be used in conjunction with other products from floramengroup (such as florabot). It also looks very nice once you get past all of the customizations. We were looking for something simple to manage our retail store without having to spend too much money or time doing so. This was perfect! There isn't anything we dislike about this product at this point. If there are any issues or problems, they have been resolved by their support team. Some additional reports would be helpful - such as inventory tracking etc., but otherwise, everything works well. Also, using multiple stores within one account makes managing things easier than if each location had its own separate account.