It's easy to setup, simple interface with great integration of Google Analytics tools like GA/GAX etc. I can see my real time data within one platform as well which is very handy when you want to check your ROI from different sources and channels easily. The support team has been amazing throughout our implementation journey - they are available 24x7 via chat or email! They also help us troubleshoot any issues we face during their product usage. There isn’t anything much i dislike about it because everything works smoothly without hiccups since launch. We started using roguelytics right before GCP BigQuery was launched so there were some major changes happening around this period but the developers had taken care of all these minor things and even helped me out by explaining them too.