I like that it integrates well into our inventory software (BoatLogic).
It also has many features to help track sales transactions as they are occurring in real time - which saves us from having multiple phone calls back-and forth between different people about what was said during each transaction so we can keep up! Some of these functions take some getting used to if you're not familiar wth them but once figured out there's no reason why this should be any better than other systems available at much lower cost or free options offered by others such as BoatMatrix & AMPSABSOLUTE SOFTWARE.