I like how easy it was set up my first time using this tool! It's very intuitive once you've used something similar in another product (like Google Analytics). There are some minor quirks here or there but nothing majorly negative at all - just take your own personal experience into account when deciding if they're worth having as an option during setup/deployment process. We use DM primarily because we also have GA installed which gives us more detailed information about our campaigns than what can be gathered from other products out their such as HubSpot etc., however sometimes those tools do not give enough granular detail so DMs help fill them gaps where needed most.
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