I liked that they could customize their forms for different campaigns and send them to our clients in a timely manner. They were very responsive, and we never had any issues with them during our time working together. It's a great tool! We used Formotiv to create multiple forms for a client who was launching a new product line. We sent them out to our current customers and potential new customers. The platform allowed us to collect information about what features people liked or disliked, as well as get feedback from existing customers.