The fact that you can easily add the feed of your own RSS feeds makes it easy for the users to consume data from their preferred source. And the ability to send out emails is another bonus! Not many people are aware of this tool but its worth giving a try. I have used it for about a year now and i have no complaints regarding the product. If you want an easy way to make sure that your customers are getting the most recent articles then go ahead and use this tool. It has helped us keep track of our customers' likes and dislikes and we use it to notify them when there is something new in the news.