I like that it's very easy (or as easy as your budget allows) of use and provides great analytics at an affordable price range.
It also has all metrics you need to track performance so there really isn't much else i can say about this software! The only thing was sometimes my internet would slow way down which made using their cloud version difficult but overall not many complaints. This product helped me get back into competition because we have been losing business due to our inability to keep up with new competitors who offer better customer service than us and they are able to do more or less what we did without spending tons of money - just make sure you know how things work before buying since some people don' t understand everything when first getting started/using.