I love that it's so easy! You can get started in literally minutes with no programming required, not even code or coding knowledge. Also have access to all of the ad network services as well because they are built into the program itself. The best part about this software though was how quickly you could figure out what works and doesn't work by simply using your own business data against other businesses' campaigns. It took me less than an hour to make sense of my first campaign once we had some initial success which has allowed us to ramp up our spendings without any issues thus far. We're able to track exactly where people actually click through from within the app vs. just guessing at traditional PPC approaches. This allows us to target specific areas/cities more effectively while also being able to see if those clicks translate back to actual sales when a customer places an order after clicking thru from inside the ads themselves.