I like how easy it is to use, plus that you can do so much with just one software! It's very helpful for our business because we have been able to make predictions about upcoming trends in sales which has helped us prepare accordingly.
There are some features missing from this product (such as being more customizable) but other than that all of my needs were met by lumendata. The tool allows me to analyze customer patterns over time and predict future behavior. This helps reduce forecasting errors since there will be less guessing involved when making decisions around marketing campaigns or products.