Wire came on a spool (I ordered 100ft of 16AWG) one side is all white the other has product information and a black line to line the negative distinguish, and a distance counter each sole. The strands, although CCA, are quite thick, thicker than many of the wires I've used in this price range. I use rear channel speakers for home theater, I paid just under $14 for a 100ft roll, I would buy them again.
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