I like that it is easy to use, has all of my needs met in one place (I can see everything from where users are coming into our site vs how much traffic we have), allows for multiple reports per day/week etc., very customizable - you get what works best with your business! There's nothing really i dislike about this software at present time though there may be something if looking back over previous reviews but not sure as they've been so good recently!! If budget permits then definitely go ahead & give them trial run first before purchasing anything else just make certain its right fit otherwise might end up wasting money or even worse having issues later down line when things don't work out quite well initially :) We're able track user experience across websites which helps us understand who visits more frequently than others therefore helping guide future content development / marketing efforts accordingly.