I like that it's easy to use for my small business (I'm a freelance photographer) because there are many features available at no cost! It also has great customer service if you need help setting up functions or have questions about how things work. So far so good!! There aren't too many bells & whistles but they do offer some free services as well which makes this software worth considering. I feel more in control of managing my own business because everything can be done through their website rather than having to go into each individual folder/gallery to manage them all myself.