The ease of use of this platform has been fantastic! I've had zero issues with it since implementing about 2 weeks ago. It's also easy for employees because there are no training needs when using this software - they just have to log into it and learn how it functions. There isn't much else that I can say here as we're still learning but so far everything seems great. We're able to see our customer costs more efficiently than before and we will be able to target specific stores/brands with better results soon too which will help drive ROI even higher.