I like that it's easy for us at our agency/client, so we can quickly see what is working or not with ads they are running in their target marketplaces (iHeartRadio). We also use this service as an advertising measurement tool which helps get more bang from every dollar spent by clients - helping them increase ROI when buying media online! The platform does have some issues sometimes where you cannot search for certain keywords but otherwise has been helpful thus far since launch date over 3 years ago now!! If your looking into ad tech platforms then look no further than tvty. It will help all parties involved- Agency / Client Media Buying Teams Measurement teams Advertisers.