The ability to make sure you are reaching out with people in your database who would be interested is what I like best about this program! It really helps streamline things for us as we have many campaigns running simultaneously now versus just having one or two at any given time.
Would love if they had more email templates available but otherwise, it's been pretty simple so far using their system - it has cut down our emails exponentially which was always my biggest headache before starting up these programs!!