It is easy to use for both admin and end users. It's very customizable. I was able to create a survey that is very specific to what we need. The mobile version allows us to get answers from people who are out in the field. We can also collect data from people at different locations without having to keep them waiting. There really isn't anything I dislike about this product. If you want something that is very user friendly, this is it! Give it a try. You won't be disappointed. We were looking for a way to gather information from our customers while they are away from their desk. This allowed us to do so easily.