We really enjoyed working together to develop our new brand identity; we were able build something that was not only beautiful, but also resonated well within what I believe are two very important aspects of any great business - its customers &-employees! It's been an incredible journey so far being in partnership w/the team at AWI!! They have helped us understand each other better than ever before which has made creating this project easier as one can make adjustments throughout development without feeling like they're going too off track or jumping onto another idea mid process. The design phase alone took many months due both time constraints AND because there wasn't much room left once all elements had come through (which isn’t necessarily their fault). Be prepared mentally / emotionally during those first stages when it seems things may be falling apart around you -- just know your job will pay dividends later :).