Aside from the fact that a brush head costs around $6, the new packaging is just gross. As you can see from the photo, it's huge (9.5 x 11 inches), but what's even worse is that the ALL packaging is covered in a layer of clear plastic (similar to the plastic in the clamshell packaging ). Photo, how much space do real brushes take up (maybe 5%?). It is clearly an unethical decision by Proctor & Gamble to simply gobble up and take up as much shelf space as possible in the toothbrush section of retail stores. This package will easily knock 2 or 3 competitors off the shelf because the package is huge. Oral-B has been owned by Proctor & Gamble since 2006, and P&G knows best (they're usually very responsible).
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