The ability to have a variety of images that people can use for their own marketing purposes is very useful. It also has an easy-to-use dashboard where one can easily manage all their signs as well as send out emails with tracking information. I think they should add more sign options, like vinyl/ canvas banners or outdoor signs that are weatherproof. Also, it would be great if we could purchase multiple colors without having to buy them in bulk! We currently only offer two color choices (black and white). If you need help selecting which option will best suit your needs then give them a call at 866-639-4357. They were able to create signage for our business that was uniquely suited to us and our branding while still being flexible enough to meet any request we may make along the way.