I love how easy it is to use, the tools are easy to learn and the support team is amazing. The tool is very well thought out and it's easy to learn how to use. I love it! There are some minor things that I wish was a little more user friendly, but there is always a learning curve when you first use a new tool. I can't think of anything that I dislike. If you are looking for a tool that is easy to use and easy to learn, emfluence is the tool you need. I am able to track my leads, and I am able to create campaigns to help grow my business.