The ability of being able to use Airtable as an API for other applications is great! We were using Salesforce but realized that we needed more flexibility in our CRM system than was available through their platform. So instead I built my own app which uses Beoing's APIs with data from Airtable (we're still working out some kinks). It has been really easy so far since all you need are basic coding skills -- no specific training required or any knowledge about databases at this point. There isn't much yet because there aren't many companies doing what they do well right now - building chat bots/AI assistants etc., however if someone else had created something similar before then maybe things would be different? Just get started early and don’t worry too much when making mistakes along the way :) Our main goal here is just getting people.