I love that it has everything we need for our team to be able to reach out effectively with prospects across many different channels (email/social media). As an SMB marketer myself this is something you can't find anywhere else! The ability of being connected via email when working from home or traveling makes my job so much easier. There are some features missing but they're always adding new ones quickly enough as well which keeps me excited about their progress each month. We've been using bigpicture since day 1 because not only does it do what its supposed to - connect us with relevant leads at scale; It also gives insight into why those connections were made and how successful campaigns actually performed compared to other opportunities within your pipeline.