The ability to analyze large amounts of customer transaction information in real time, which allows us make better decisions for our customers quickly! There are other products that do this as well but they don't have all these features or capabilities we need at such an affordable price point compared with others who offer similar services/products.
We use it mainly because its very easy to set up once you understand how everything works together (it is not intuitive). Its also great knowing when your system has been hacked by someone trying to access sensitive financial info from past transactions etc; It's like having eyes watching over things 24 hours 7 days 365 day year around - I think everyone should try using one if their looking into any type of security issue related work place issues!!