The analytics are very helpful in figuring out what's working best when it comes to our content marketing strategy and targeting of specific markets. They're also able to provide some insights about how much time we spend interacting via various platforms (LinkedIn vs Facebook). I wish they would allow us more control over who has access as well so certain team members could be given read/write permissions while others don't need them at all. We've been using this tool since mid last year now and haven't run across anything negative yet. Our clients love being featured within our blog posts which helps generate traffic back to our website!