I like that it is easy for me to create my own forms, and that I can easily change them as I need them. It's not very intuitive, but I think this is because of how new they are. If you are looking for a way to make your own forms quickly, this is great! You can even edit the templates once you have created them. This makes it much easier than creating your own forms from scratch. The biggest problem with this product is that it doesn't keep track of all of my forms. So if I add a form to one account, and then delete it from another, it doesn't show up in the other account. There are many other products out there that allow you to do this, but I haven't found any that are nearly as simple to use. I am solving the problem of having too many different forms that I'm collecting data from. I also use this.