The platform is very flexible allowing for customization of rules as well as having access to many different tools like Google Analytics and HubSpot.
There can be some lag times when using the platform but this could be improved by adding more servers or increasing capacity. I have been able to use Knexus to create automated campaigns which provide great insights into our client's website traffic and how they are performing. We also have used it to schedule posts across multiple platforms including Facebook, Twitter, LinkedIn etc.