I love how easy it is to use this software for my business! It's very intuitive with all its features which makes running shows fast & simple!! There are so many different ways that showtool could improve their product but they continue to make improvements every month. If there was one thing i would like changed in order to help me run more efficiently as an event manager - maybe allowing us to have multiple accounts instead of just 1? This has helped our organization grow by leaps and bounds because we're able to do everything through out system at once (we used 2 separate programs before).