The simplicity (and also some unique features). You can easily build up an entire website in one platform without having to manually change templates or images after each update etc. It is easy because it takes care of everything for us! There's nothing that I dislike about this software so far. Maybe we could ask more people from Germany about their experiences regarding customer support? Because they are usually very helpful if any problems arise there's little things like when uploading photos through our app sometimes doesn't go as intended which makes me wonder where do these get uploaded anyway if not by uniclx itself but rather somewhere else - maybe in amazon s3 perhaps? We use uniclX mainly to upload product reviews, pictures/photos into the main page when users buy certain products via Amazon FBA and then share those posts/reviews across all channels including Facebook ads campaigns The ease of the platform. It's easy to get started, has a wide variety of features and is free. I have used it since its early days, and it's been a very useful tool. I have not experienced any downsides. As a small business owner, I've used all types of social media platforms--Facebook, Instagram, Twitter, LinkedIn--and I can honestly say this platform is top-notch. I used to spend a lot of time on other platforms managing social media, but this is now a breeze.