The best feature of this software it its interface, which has been simple and intuitive so far I can manage all my campaigns in just one place with ease as well. It also enables me to track opt outs by segmentation or campaign basis very easily for each individual user from every device (mobile/desktop). Also reporting features are pretty helpful especially when you need your ROI analysis done at specific time intervals! Nothing too much about ezepos product but it might be good if there is more integration between platforms like Mailchimp. We used their services mainly because they were cheaper compared to other providers out there however we have realized how amazing these guys really are after having them onboarded into our digital experience management process. The ability for us as marketers/salespeople, at any level of our organization (from individual rep all way up through VP) in one place! We can easily see what opt outs are coming from where so we know who needs follow ups or reminders about their subscription status - which helps with customer service too because it makes those conversations easier when they do come around again later down stream!! Nothing yet but I am hopeful this will be great tool moving forward.
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