These shirts are very soft. I bought a pack of Hanes t-shirts at the same time and the quality is like night and day between them. Hanes t-shirts shrink a bit after washing (which is to be expected), are made from stiffer cotton and are rough. The Lucky and Me T-shirts, on the other hand, are made of pleasantly soft, thick cotton. I don't know for sure, but I didn't notice any shrinkage after washing either. I will say they are a little shorter than I would have liked and my son is very small for his age. I don't use them as underwear so it would be nice if they were a bit longer. I use them as nightshirts to wear over shorts with sweaters, extra shirts to put in a diaper bag if my boys need a clean shirt for some reason, or just as a plain white t-shirt when we're going somewhere Time. Also I find them too expensive for plain white shirts but I would probably order them again because they are really nice and comfortable.
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