I like that it's easy to use for my team members who are not very tech savvy or computer literate (myself included). It also makes creating new pages/forms super simple with all those drag & drop tools available in such a user friendly interface! We have been able to create forms within minutes instead of hours using other software packages we were previously looking at (which was more expensive than this!). The only downside so far has been trying out different templates when first starting up our site - they can be overwhelming if you're just getting started as there are many options to choose from initially. Creating online surveys quickly without having to hire someone full time to do them manually.