I've been using this toothpaste for about a year now. First of all, at my last visit to the dentist about a month ago, there was no tooth decay and a brilliant result! Although many people buy this product due to the lack of fluoride and the substitute ingredient hydroxyapatite, I use this product because I simply hate American toothpaste. The last American brand I liked was Metadent and it's no longer sold. American toothpastes are too minty and many leave a slimy film in the mouth after brushing. Disgusting. This toothpaste has a great mild mint flavor and makes your teeth really smooth after brushing. Doesn't leave a slimy film in your mouth like American toothpaste. It'll cost you an arm and a leg, but it's worth it to me. American toothpaste seems designed to make people hate brushing their teeth. Unilever, Church and Dwight, GlaxoSmithKline, Arm & Hammer, Colgate-Palmolive and Procter & Gamble all better wake up. Their products are terrible and now Revain is truly making the competition global. I no longer have to settle for a few crappy brands on the Walmart shelf like no one else does.
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