The software is easy enough so I know that new people would understand it, but still be able make decisions with confidence when they see their dashboards pop up after hours of work! Also how great does this tool look? Like seriously really amazing as far is looks go :) So basically we are trying out some marketing tools here at least in my project which means getting lotsa reports an visual graphs etc all about our traffic (website visits- google analytics) from different countries around me :). We were also looking into other solutions like Tableau or Qlikview if you have one business owner who knows these programs well there will never any issues finding support / help - just hire them ;) It's been nice working w/this team cause even though i feel very incompetent sometimes compared t othem; its hard not having direct reporting experience since most companies do require those experiences before hiring someone ;( The platform is easy to use, intuitive, and very straightforward. It's easy to get started with the system and learn how to best utilize it. The support team has been fantastic in helping us figure out issues when they arise. I have not had any problems with this product so far. We are using it to help our clients understand their customer data better. This helps us to make more informed decisions about who we want to reach out to and what campaigns will be effective.