The tool provides you with all necessary tools to manage your campaigns, such as A/B testing or retargeting ads in real time. It's very intuitive but also has many features that can be overwhelming for someone who needs fast results without any difficulties. You have full control over every detail so there are no risks involved at this point since everything will depend solely upon how much effort you put into optimizing each campaign. I used the service mainly due its ability to track my audience behavior and see where their interests lie.