Review on Motive Data Management Platform by Chris Horton

I like that it has all of my tools in one place - which makes for less time spent searching. It's also easy enough for others who don't have as much experience with DMPs to use without having to train them on how things work. I wish more categories were available within the platform so we could see what our customers are looking at instead of just seeing everything they do. Also, being able to customize reports would help us figure out exactly where users are spending their most valuable time across multiple platforms. We're able to easily track user behavior and find trends over time without needing other software or additional personnel.