Definitely a lighter hold than a hard hold. It seems to hold up well and isn't as stiff as a firm hold when dry. A little more product may be needed to achieve the desired hold. I've learned that a wet comb is your best friend. If you start to lose your grip, you can brush it out to get your style back. I bought a jar of Suavacito based oil but haven't tried it yet. From what I've read and seen, this product falls somewhere in between firme and oil based.
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