Better than expected! I have a very active 7 year old daughter who plays a lot of sports. I always buy her thicker "sports socks" so that her feet don't sweat and stink. She hates that they are usually so boring and asks for these "totally cool" printed socks. Even in the unrelenting heat of late summer, her socks kept her feet cool and odor free. I think the quality goes well with the affordability so we're both happy with the purchase and would definitely recommend.