I like that it gives me more control over my ad groups, allows for grouping of different ads together so they can be compared easily (and not have multiple tabs open), easy setup process with no coding knowledge required! Not much dislike about this product yet but we did find some minor bugs here or there when using during our beta testing period which was quickly resolved by support team at Sunny Reports. We are able to pull data from various sources into one dashboard without having to go through each source individually - This makes managing campaigns easier as well as being able to compare results across all platforms/sources.