1) Its free2). It's easy for my clients because it is all in one place3.) I like that they are helping me with different things (eg, analytics reporting vs marketing campaigns etc.).4.) The customer support has been great! They have helped us figure out where our problems lie so we can fix them more effectively moving forward5.) We've integrated their software into ours which makes tracking data much easier than doing reports separately6.) Their dashboard looks very clean & organized7.*The fact that its super affordable8)*They're always working towards improving themselves9*There isn't anything i dislike about this platform10*. My client uses theirs daily11.