The customer service was excellent! We felt like they understood what we were looking to accomplish, even though it's something very different than their typical work (we're going after brand recognition).
They also did some research into our target market which helped us focus more intently without being too broad or specific. I don't think there are any cons at this point - everything has been great so far. This isn't really anything unique about Intuition; however, their approach fits well with my needs as someone who wants help identifying customers' interests/needs but not necessarily trying to sell them things.