I love that it's so easy to use, even if you have no experience with WordPress or other web development platforms! It takes some time getting used to all of its features but once you get there everything starts clicking into place and becomes very intuitive and user friendly.
The best feature in my opinion would be having multiple users access different parts of your website without them being able to see each others stuff (like posts etc). This way they can work independently while still sharing content from one another when needed. We are using this software as part of our business model where we create unique experiences within an app/website which allows customers to learn about us through various stories and videos rather than just reading text-based articles.