The ability for us as an agency (and our clients) is great! It's easy enough but powerful at same time so it allows me room when I need some breathing down of my neck from those who are new or junior members within your team!! Sometimes its hard explaining what exactly all their buttons do - not sure if thats something they can improve upon by adding videos/other tutorials etc? Our client feedback about this has been very positive across agencies with different sizes / teams & budgets alike :) We've used them since day one which was almost 2 years ago now (<>). This means there isn't much experience between ourselves anymore because most people using CMA already know how things work anyway ;).