The benefits of having an online loyalty program are endless! I have been able to build my database with points from other programs (such as AARP). It's also great for rewards/loyalty cards where people can earn reward credits towards their next purchase at our store or restaurant by using it in conjunction wth another card like Visa Signature Cards etc.. This has allowed us not only create more opportunities but allow customers who may be intimidated about signing up elsewhere through traditional methods such as emailing surveys ect., they're now comfortable doing so via this method which makes them feel securer when making purchases within stores we do business too!!