The instructions say to use on dry hair for better hold, but I don't like it. I have very thick "Asian hair" and a straight back haircut. I prefer to apply a little to damp hair and then wait 30 minutes for it to "set". The hold is great for the whole day. The only downside would be that it isn't "flexible" like my previous hair product. My previous product was flexible but by the end of the day my hair was falling into my eyes. I don't like blow drying my hair and I don't like spending a lot of money on different products. I doubt the ability of straight people to do this every morning. I want to spend 1 minute and be done with it. This lipstick does the job perfectly. While it's not malleable like a cream or paste, you can change shape by touching your hair with a wet comb. The best part is that it is water based. So when your hair is damp, you can actually apply it to your hair follicles. CREAM WILL NOT DO THIS. Once it's really around the follicle, it will set into a professional looking lipstick.
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