The ability to create task lists that are easy, simple & quick accessable from anywhere in our organization with out having multiple copies of each document or work item within different programs! Also it's great how you can easily attach files (images) directly into an email as well which makes life so much easier when sending documents back n forth internally between teams without any issues at hand. I do not like anything about this product yet!! It seems very buggy still but we will see once more time goes by after launch date ;) If anyone has questions please feel free contact me via twitter @michael_dawson.