The ease of use is what I like best about this program! It's so simple to get started with it - just click "start" button after installation (no need for any extra software or anything). You're able not only send automated messages but also receive them as well which allows me more time doing other tasks instead sending massages out via email all day long.- Sending large amounts at once takes some getting used too however if done correctly will be easy enought afterwards without having problems later down line when trying tto do something else while using messenger/email etc..