This is a genuine Brady tape. When I first used it, I noticed that the thin white tape on top that transfers the white letters to the blue background doesn't automatically peel off like most other tapes I have. I say "most of the time" because this has happened to me before with another tape or two that I have. This shouldn't be a big problem with short labels, but with longer ones it should be. The biggest problem will be when that thin ribbon gets tangled in the printer, which has happened to me with other ribbons. Sometimes when a ribbon jams in the printer, the ribbon comes out with missing characters or part of characters. On a long label, this would be a waste of tape. I haven't had that with this volume because I haven't had it long enough or I haven't used it too much. But there is such potential.
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