Overall, it's a fantastic cable. I've been using it for seven months in its "everywhere with you" mode (a bag, a car, and the subway) and it's still functioning perfectly and looks brand new. the benefits: Braid that can withstand a lot of abuse. Made for iPhone (MFI) means there are no compatibility issues with Apple products (only tested with iPhone 5, 6S, 7, and 11). The cost is reasonable for what you get. The downside is that there are only three color options, and the costlier one is black. A length of 1.5 m would be perfect for me. In just a year, the price has increased dramatically.