Overall, it's a fantastic cable. At the time of this review, I have used the product for 7 months in the "everywhere with you" mode, which includes being carried around in a purse, a car, and the train.
Benefits that vary:
Braid that can withstand a lot of abuse. Made for iPhone (MFI) means there are no compatibility issues with Apple products (only tested with iPhone 5, 6S, 7, and 11). The cost is reasonable for what you get.
The downsides are:
There are just three options to choose from, and…